Category archives: Analytics

How To Select The Perfect Music Analytics Tool

[UPDATED] As music marketing becomes more and more data-driven, an increasing number of companies are popping up and promising they have the analytics tool to make it all work for you. But with such an abundance of options, picking can be difficult. Here we look at how to choose the…

Everything You Need To Know About Using Google Analytics

One of the greatest advantages offered by social media marketing is the ability to measure and quantify your online impact. Unfortunately, as an artist or musician, it can sometimes be difficult to determine which aspects of this feedback are actually of value. Here we look at how to utilize Google…

Chartmetric Features: Market Coverage, Cluster Artists, Cross-Platform Performance, User Customization, BandsInTown & More

Here we look at some exciting new features Chartmetric is offering up this summer including genre clustering, BandsInTown tracking, performance ranking across streaming platforms, and much more. _________________________________ Guest post by Komala Prabhu Tirupachur of Chartmetric Chartmetric feature update as of July 19, 2019 Hi there, this is Komala, a…

Using AI To Build Meaningful Comparisons Between Musicians

Comparing musicians and their work has always been difficult, thanks to the sheer scope and diversity of genres in the industry. Thanks to AI, however, new methods have developed which allow us to make more meaningful comparisons between bands and artists. ___________________________ Guest post by Josh Hayes of Chartmetric I…

How To Use Spotify Analytics For Labels

For those running a label with music on Spotify, the platform has a ton of exciting tools packed into its Spotify Analytics for Labels feature, all for the low-low price of nothing at all. Here we explore what it does and why you should care about it. _____________________________ Guest post…