Category archives: Amazon

Getting It Done: The Week In D.I.Y. and Indie Music

This week, we provide a whole slew of invaluable advice to those foraging their own way through the dense jungle that is the music business, with tips on guerrilla marketing for events, how to improve press coverage of your music, the best way to dodge music industry burnout and much,…

Amazon Music To Be 2019’s Fastest Growing Music Streamer

Amazon Music will be the fastest growing music service in the US this year, according to a new analysis, crossing 35 million monthly listeners in 2019. That trend will continue through 2023. eMarketer predicts a growth rate for Amazon of 17.7% year over year. Earlier this week, eMarketer’s data dive…

A Wholistic Perspective On The Article 13 Solution To The Value Gap

Sweeping Article 13 copyright reform passed the European Parliament yesterday, effectively ending Safe Harbor protections for YouTube and shifting the paradigm for all sites based on user generated content. In this detailed article, Jason Peterson looks at the progression of Article 13 through European Parliament and what it means for…

What Maren Morris’ History-Making First-Week Numbers Say About Country In The Streaming Era

A country music superstar, Maren Morris’ sophomore release recently debuted at No. 4 on the Billboard 200, but its performance on streaming services, while good for a country album, is revealing just how far the genre has to go to catch up with others. ______________________________ Guest post by Hugh McIntyre….

Facebook Could Be the Future of Social Music, But Isn’t Yet [Mark Mulligan]

In an ere where almost everything is billed as "social," streaming music is a surprisingly outlier. Given music’s power to bring people together, streaming would seem ripe as a social hub. Facebook could fill that void – without ever launching its own streaming service. But, as MIDiA’s Mark Mulligan points…

The Awkward Truth Behind Skip Rates

With the ubiquity of music access and a lack of any need for patience, the term "skip-rate" has crept into the modern music industry lexicon, and some new data behind why and when consumers are skipping songs (and thereby not generating revenue for the artist) has many in the industry…

Streaming Music Forecast 2018 – 2026 [MIDiA]

Respected music and entertainment industry analysts MIDiA have just published its latest global music forecasts, with revenue and user numbers projected through 2026. __________________________ From MIDiA’s Mark Mulligan from the Music Industry blog 2017 was the last year of strong streaming revenue growth. From 2018 onwards streaming growth will lessen…

Skip Rates: Why The First 30 Seconds Matter More Than Ever

With the album on the wane and attention spans shorter than ever, the first 30 seconds of of a song matter more than. Not only do they need to capture the listener’s attention, but in streaming, they determine if the songwriter is going to get paid at all. Skip rates…

How Spotify Can Fix Its Songwriter Problem [Mark Mulligan]

While it seems easy to blame Spotify for joining Google, Amazon and Pandora to appeal a 44% increase in streaming royalties paid to songwriters, the issue is not that simple. In fact, it’s so complex, writes MIDiA analyst Mark Mulligan. that "both sides are right: songwriters need to be paid…