Brands need to be smart when it comes to politics.
Category archives: Advertising
3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad
It’s good to make a social statement, but if you’re going to do it, make sure you do it right.
How to Drive Conversions Without Relying on Intrusive Pop-Overs
Everybody hates pop-over ads, but everyone clicks on them, too.
Ad Company Creates Working Tequila Cloud
The Death of Traditional Advertising and the Rise of Originality
Companies that can’t afford TV ads are finding they can do a lot on online for a lot less money.
The Most Thought-Provoking Ads of 2017 — So Far
These ads will make you think about the world at large.
5 Laws of Advertising and Marketing That Haven’t Changed in a Half Century
The three-martini wisdom of advertising legend David Ogilivy is as relevant in our age of the internet and social media as it was in his time of three TV networks and daily newspapers.
Forget Which Super Bowl Ads Are Funny — These Are Ads that Actually Worked
Data science provides a real answer to a multi-million dollar question.
Secrets From a Super Bowl Campaign That’s Had 2 Billion Impressions
The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
5 Steps to Writing Better Ad Copy
Following these easy steps will help you create copy that sells your products or services.