Category archives: Advertising

Use the Google Display Network to effectively test your ads and determine the ones that will really work.

With a limited word count, find out how you can make every word of your Google ads count.

These quick steps can help you put together a first draft of your keyword list.

There’s so much new information about the advertising revolution, but checking your options may save your business.

The Rock and Apple team up for ‘the biggest, coolest, sexiest, funnest movie ever’ that ends up being less than four minutes long.

When it comes to your ad buys, are you following these rules?

Content optimization is taking over as the more effective advertising medium.

Make a splash by promoting to massive podcast audiences.

A campaign featuring a cartoon of Belgium’s King Philippe has displeased the royal family.

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing.