Before you can create Facebook ads, you need to understand and choose your objective. These smart tips can help you evaluate your goals and choose the type of campaign that will work best for you.
Category archives: Advertising
Ikea Is Asking Women to Pee on This Ad, and We’ve Got Questions
The magazine ad is aimed at pregnant women, in case you’re wondering.
Is Your Brand on Mute?
Many ads are played without sound. How do you get customers to listen?
7 Questions to Determine Whether Your Ad Is Ready for the Big Time
You’ll know if your copy is really focused on your prospects if you can answer these seven questions in the affirmative.
The 8 Elements of Persuasive Ad Copy
These tips can help you create ads that convert prospects and do well from a CPA and ROI perspective.
4 Ways to Squeeze Every Last Bit of Value From Your Google AdWords Budget
It’s easy to waste thousands on AdWords if you aren’t paying attention.
6 Proven Facebook Advertising Offers You Can Use to Attract More Business
No need for guesswork here: Use one or more of these Facebook ad strategies to grow your business.
What Can Modern Marketers Learn From Advertisers of the Past?
Does Mad Men style marketing hold any place in today’s digital age?
Implementing 2 Advanced Google AdWords Strategies
Find out how Dynamic Search Ads and Call-Only Campaigns can give you that competitive edge you need on Google AdWords.
8 Steps to Setting Up Ad Conversion Tracking the Right Way
Get it right from the start by following this Google AdWords expert’s advice for tracking your ad spend.