Music has been used alongside advertisements for centuries, and the right song placement can make or break a commercial’s effectiveness. Here Energy BBDO’s Daniel Kuypers discusses some of his big hits, and the art of curating the perfect advertisement soundtrack. _________________________________ Guest post by David Gianatasio from Muse by Clio…
Category archives: ads
Is Spotify Spying On Us?
Spotify is using the songs we play to deliver targeted ads. That’s not surprising or different than Google delivering ads based on previous searches. But, as Urbi Khan, the business and tech editor for the Eyeopener points out, it can be a bit creepy. Kahn found that Spotify tracked her…