The recent launch of YouTube’s Super Chat feature represents and interesting new way of monetizing a combination of mobile messaging and live video, and although it seems like good news for both creators and superfans, YouTube could be facing some unanticipated consquences as a result of this new service. ______________________________…
Category archives: Ad Supported
How To Maximize The Value Of Music In A Commercial
The perfect mix of brand messaging and a well chosen piece of music can result in powerful advertisement that potential customers can connect with. It can also provide significant value to the artist, as it broadens their and audience and earns revenue from sync licensing. _______________________ Guest post by George…
How To Promote Your Music On Reddit
Reddit is a huge forum with different subreddits – which are like sub-forums for you to hop in and talk to people. They’re their own communities. Before I give you a method for promoting your music on Reddit, I want to tell you that: This guide is tailored towards hip-hop…
Growth In Music Streaming Revenue [Infographic]
This revealing new chart shows some surprising changes in the music streaming industry over the past few years, while ad-supported streaming seems to be resting at a relatively stagnant $600 million, subscription-based streaming has climbed demonstrably since 2010. ___________________________ This chart originally appeared on Business Insider Related articles U.S. Music…
4 Methods For Improving Your Email Conversion Signup Conversion Rate
Getting fans to sign up for your email list requires more than simply dropping a signup form on your website. Although it’s certainly a critical step, there’s much more artists can do when it comes to raising their signup conversion rate. _______________________ Guest Post from Team FanBridge So you’ve finally…
The ‘Value Gap’ In Music Services Could Harm Tech, Music Industry
‘Value gap’ has recently become a popular buzz term in the recording industry when describing the disparity in payouts from various streaming services, and in particular to demonize YouTube. The concept is largely inaccurate, however, and its perpetuation could be harmful to both the music and tech industries. ________________________ Guest…
Spotify Starts Selling Your Fan Data Out Their Back Door [Chris Castle]
Spotify recently announced that it plans to start selling its free users’ identifiable information to major ad companies using pattern recognition and other data mining techniques to profile fans before packaging them for resale. _____________________________ Guest post by Chris Castle of Artist Rights Watch Spotify announced today that it is…
Father John Misty Tell Fans He Declined $250,000 To Do Chipolte Ad, Restaurant Chain Responds With Special Themed Menu
During his intro to “Bored in the USA”, J. Tillman aka Father John Misty told the crowd that he had been offered a quarter of a million dollars to cover Backstreet Boys’ “I Want It That Way” for an ad for restaurant chain Chipotle. _____________________________________________ At this weekend’s Newport Folk…
How To Make Money From Your Music On YouTube
YouTube is undeniably a hugely important resource for artists when it comes to gaining exposure and engaging with fans, but rigging the service so that it actually brings in revenue is an entirely different matter. ____________________________ In this new post on MusicThinkTank, Jon Ostrow reveals the best way for artist…
Is YouTube’s Domination Of Music Nearing Its End?
YouTube’s dominant position in the industry has long allowed it take a "my way or the highway" approach with artists, but there are some signs the service may lose its iron grip on the music industry, as it starts to see increasing competition from other platforms, and should make an…