Spotify has launched a self-serve ad platform. The audio ads could prove as useful to music marketers as Facebook ads and boosts have. _________________________ Spotify has launched Ad Studio, a self-serve audio ad platform. 15 and 30 second ads uploaded to the platform will play in-stream on Spotify’s free tier,…
Category archives: Ad Supported
Why Brands Love Country Music And Country Music Loves Brands
A recent Sounds Like Country concert hosted by Pandora in Nashville has revealed that the genre may be more popular than ever, and with more mainstream brands cottoning on to the genre, sponsorship deals have become both more common and more valuable. ___________________________ Guest post by Glenn Peoples, Music Insights…
YouTube Ads For Musicians
Having made a compelling video with potential is great first step to industry success, but getting that video in front of the eyes of potential fans is a separate challenge. In this article we look at the ins and outs of YouTube ads, and how artists can implement them in…
Facebook Is Getting Into TV: Here’s Why
Facebook’s CFO David Wehner announced the company would be boosting its production of longer-form video content, as the social media platforms looks ahead to where the future of social video, advertising, and user engagement is headed. _________________________ Guest post by Tim Mulligan of Midia Last week there was a lot…
How People Make Money On YouTube
music, music business, music industry, musicians, musician, YouTube
Vevo Shows YouTube Advertisers How It’s Done
As YouTube’s advertising debacle continues, it’s premium division, Vevo, offers a shining example of content vetting and effective audience targeting done right, something which the rest of the video sharing platform could learn from. __________________________ Guest post by Chris Castle of Music Technology Policy If you’ve been following the YouTube…
YouTube Add Boycott Widens, Could Cost Google $750 Million
A widening YouTube ad boycott could cost Google $750 million or 7.5% of total revenue, according to analysts at Nomura Instinet. Shares of Google fell 4.5% Friday, continuing a multi-day downward trend. _________________________ The ad boycott began when major advertisers were chastised publicly for running ads alongside offensive videos including…
Follow The Money: Solutions For Google’s Issue With Defrauded Advertisers
After YouTube’s debacle with their advertising partner’s content appearing alongside hate videos, Google is looking for a way solving it’s defrauded advertiser issue before more companies pull out, something which can likely be done tracing the money. ________________________ Guest post by Chris Castle of Music Tech Solutions "Americans are freedom…
Understanding Personalized Audio Ads On Pandora and How They’re A Game Changer For Music (And Other) Marketers
The music industry is fairly familiar with the music side of Pandora. But there’s another side of the streamer that also presents a powerful opportunity – the ad platform monetizes its free radio service and a new partnership that delivers personalized targeted audio ads. ________________________ By Glenn Peoples, Music Insights…
What Do Don Henley, Deadmau5, The Beatles Have in Common w/ Hotel California? Facebook Is Selling Their Names As Keywords
Internet advertising companies selling keywords under suspicious circumstances is nothing new, and is a practice which landed Google in some serious hot water in the early ’00s. The latest perpetrator seems to be Facebook, who has been selling actual artist names as keywords. _________________________ Guest post by Chris Castle on…