Carrie Underwood
This past weekend, on Easter Sunday, Carrie Underwood brought her new album, My Savior, to life with “My Savior: Live From The Ryman,” a virtual live concert performance from the historic Ryman Auditorium. Underwood performed the gospel hymns she grew up singing for this special global concert event which live streamed exclusively on her official Facebook page and raised over $112,000 for Save the Children.
“On a day normally reserved for church congregations and family, Facebook brought Carrie Underwood and her My Savior album directly into people’s homes worldwide in real time to celebrate Easter in an unprecedented way, allowing for both celebration and a direct giving campaign to benefit children in need all over the world,” says UMG Nashville President Cindy Mabe. “The results were humbling and powerful and speak to Carrie’s one of a kind ability to connect, shine and uplift audiences around the world.”
Carrie Underwood, Cece Winans
Nearly 2.5 million fans all over the world viewed the full show and millions more viewed exclusive performance clips during the 48-hour window for the free event. Some of these exclusive clips included special appearances by gospel superstar CeCe Winans, who performed “Great Is Thy Faithfulness” with Underwood, as well as singer-songwriter Bear Rinehart, frontman of the rock band, NEEDTOBREATHE, who joined Underwood on “Nothing But The Blood Of Jesus.” Southern gospel and harmonica legend Buddy Greene and 10-time CMA Musician of the Year Mac McAnally, both of whom played on My Savior, also appeared with Underwood. Select performance videos from the event can be viewed on Underwood’s My Savior playlist.
My Savior debuted at No. 1 on the Billboard Country and Christian Charts, as well as No. 4 on the Billboard 200 chart this week with 72,644 SPS units. Additionally, the album is No. 1 on Billboard’s Top Albums, Top Country Albums, Top Christian Albums and is the No. 1 Current Digital Album.
Donations were accepted throughout the streaming event and for 48 hours after to benefit Save the Children, which works in over 100 countries to ensure that children grow up healthy, educated, and safe. To date, Save the Children has supported 30 million people affected by coronavirus around the world, including nearly 12 million children, making sure they have enough to eat, can access healthcare, can continue their education, and are protected from violence. Since March 2020, Save the Children has delivered nearly 21 million meals to kids in need across the U.S.
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