BTS, the hot South Korean boy band, now holds the record for biggest music video debut in YouTube history, earning over 4.5 million views in its first 24 hours. The previous record holder is Taylor Swift, whose video for “Look What You Made Me Do” had 43.2 million views in its first 24 hours.
The milestone is both a testimony to the reach of BTS and the power of any artist with a global footprint.