Brick and Mortar Isn’t Going Away, 3 VCs Recently Declared — Among Other Intriguing Tidbits Posted by April 2, 2018 Leave a comment on Brick and Mortar Isn’t Going Away, 3 VCs Recently Declared — Among Other Intriguing Tidbits Another of the VCs’ five insights: Don’t fight Amazon. But do bring emotion, soul and delight to your online shopping features. That’s something Amazon has zero interest in.