Brandless Has a New Owner, and a New Mission. Can It Save Itself? Posted byJason Feifer September 14, 2020 Leave a comment on Brandless Has a New Owner, and a New Mission. Can It Save Itself? It was a once-hot company with a bad business model, like many of its direct-to-consumer peers. Now it’s back as a quieter company focused on slower growth. Is this what DTC needs?