Big Machine Label Group and CreatiVets have announced a special campaign that involves new music releases on the 20th of every month to pay tribute to the 20 veterans that commit suicide every day.
Intending to shed light on that troubling statistic—shared in a study by the Department of Veterans Affairs—all partners are aligning to drive attention to the issue, while magnifying real-life stories told through music intended to help combat veterans.
CreatiVets empowers wounded veterans to heal through the arts and music. Through songwriting sessions, they are providing veterans struggling with post-traumatic stress and brain injuries the opportunity to use art, music, and creative writing to share their experiences and enabling them with tools they can use the rest of their lives. Each song is written to tell the veteran’s personal story and to provide a new strategy to help cope with anxiety and depression. Many veterans continue to write songs on their own, which only furthers the healing process.
“We’ve seen time and time again the healing power of music not only help our program participants, but also those American heroes who have access to listen to these songs,” says CreatiVets Co-Founder & Executive Director Richard Casper. “Our mission with this music series is perhaps counterintuitive to the music industry’s normal strategies. We aim to reach the right audience, not necessarily the largest audience, and I love the fact that our friends at Big Machine are okay with that fact. I know first-hand how isolating it can feel, sitting at home, not feeling like anyone can understand what you’ve gone through. With [Amazon’s] Alexa now in homes across this country, if we can save one life in this process by making these musical stories readily available, our efforts will be worth it.”
This month’s release, “They Call Me Doc” featuring Vince Gill, Aaron Lewis and Dan Tyminksi follows the release of “Rise Above” featuring Craig Campbell, “Until It Feels Like Home” featuring Blackjack Billy, and “Workin’ In The Dirt” featuring Chris Ferrara. Future tracks to be released in the upcoming months will feature noteworthy country names including Justin Moore, Craig Morgan, Heath Sanders and more.
The money raised from the streams of these songs goes directly towards helping veterans.
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