Pictured (L-R): Radio Host Shawn Parr, Lady A’s Charles Kelley, President & CEO of Big Machine Label Group Scott Borchetta, Carly Pearce, Executive Vice President of Big Machine Distillery Mark Borchetta, and CEO of Music City Grand Prix Matt Crews. Photo: Jason Kempin/Getty Images for Big Machine Label Group
The Music City Grand Prix has announced that one of the leading entertainment and spirits company, Big Machine, will be the title sponsor of the inaugural IndyCar race this summer.
The Nashville-based multimedia conglomerate includes the Big Machine Label Group with award-winning recording artists like Tim McGraw, Florida Georgia Line, Lady A, and Carly Pearce; its rapidly-growing spirits company, Big Machine Distillery; and Big Machine Racing. The company’s presence in and around the Music City Grand Prix will include significant event branding with prominent product visibility with their full line of spirits, including Big Machine Distillery’s new Big Machine Vodka Spiked Cooler juice pouches, promotions and contests, and the integration of BMLG artists as part of the overall festival line-up.
“Having Big Machine on board is a great alignment with our brand,” says CEO of Music City Grand Prix Matt Crews. “Big Machine’s President and CEO Scott Borchetta is a racing enthusiast himself and has been an integral part of Music City Grand Prix as an owner. He will also provide his expertise in music—further proving this festival will be one of speed and sound.”
“I’ve worked for decades bringing racing and music together and I can’t think of a better way to welcome the IndyCars back to Nashville than honoring them with our namesake,” says Borchetta. “I truly believe that we’ve created the most exciting new weekend in racing anywhere in the world and Nashville is going to roll out the red carpet. This will be a party you don’t want to miss.”
The three day festival will take place August 6-8, 2021 and will offer something for everyone. The race will be staged on a temporary 2.17-mile circuit in Nashville and around Nissan Stadium. The course will also cross over the Cumberland River via the Korean Veterans Memorial Bridge, making the Music City Grand Prix the only current event in motorsports to cross over a major body of water.
In addition to a weekend of racing, attendees can look forward to live music performances by top artists, best-in-class food experiences, and entertainment that centers on speed in Music City.
“Being title sponsor of this racing and music festival weekend is the perfect way to celebrate major events returning to the world after more than a year of sheltering,” says Big Machine Distillery Executive Vice President Mark Borchetta. “Integrating Big Machine Vodka and our new Spiked Cooler vodka juice pouches into the weekend supports our optimism and excitement about the world returning to a semblance of normalcy.”
Ticket packages for the event are on sale now. Fans can purchase Music City Grand Prix three-day ticket packages and festival add-ons at musiccitygp.com/tickets, Ticketmaster.com or by calling the Tennessee Titans’ ticket office at 615-565-4650.
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