With income related to live performances accounting for 60-80% of most musicians incomes, it has never been more important to build and sustain a touring career. Grassroots Touring, a new course authored by music industry veteran Bruce Houghton, is designed to teach just that.
Houghton is the editor of Hypebot and MusicThinkTank and the president of the Skyline Artists Agency and a Senior Advisor to Bandsintown.
During the 12 week college level course, which debuts with the July summer semester, the students will explore how to launch a touring career from scratch. They’ll learn how to create a memorable live performance; book, negotiate, and market only the right shows; capture a loyal fan base; tour regionally and nationally and build a success story that helps expand their entire career.
There’s more info online here.