Being an Expert Isn’t Enough. Be an Authority to Reach More People and Make More Money. Posted byKrista Mashore October 28, 2021 Leave a comment on Being an Expert Isn’t Enough. Be an Authority to Reach More People and Make More Money. You need to become an expert in your field. But if you want your business or career to be hugely successful, you need to become an authority. What’s the difference?