Tightening in the venture and capital markets has led to some forced consolidations and radical pivots. But none is more unusual than digital audio work station BandLab‘s pivot today to CatLab.
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April 1st, 2016
BandLab, the world’s first free multi-platform digital audio workstation (DAW), is embarking on a radical new pivot, and will re-launch this week as “CatLab.” According to the CatLab team, the new offering will include dedicated cat-based sample packs and new curated sections for all of the cat-related music that’s created.
“We’ve heard for so many years about the music industry going to the dogs,” said Meng Ru Kuok, CEO and Co-Founder of CatLab, “So that got us thinking about what people actually do engage with in the digital space. And the answer, of course, is cats. There’s a whole feline digital ecosystem out there that’s as yet untapped from a musical point of view.”
Keyboard Cat R.I.P.
The team’s one regret is that “Keyboard Cat,” the YouTube sensation that started it all, is no longer around to witness the ultimate expression of what he started all those years ago.
CatLab will also utilize other areas of the former BandLab platform, allowing “mewsicians” to open their ideas up for further collaboration with other feline music makers around the world.
“We believe there’s huge potential in this approach,” added Mr. Kuok. “People anywhere in the world will now have the opportunity to collaborate on a whole new cat-egory of music that unites every age, race and demographic. We’ve done some exhaustive research into this new area, and we can conclusively say that people may take their dogs to the park, but they take their cats to the web.”
CatLab will be available on the web at www.bandlab.com/audio starting April 1, 2016, with iOS and Android releases to follow.