William Harris – The Talking Fern

Should You Spend Money on Branded Search Ads?

If you’re not allocating any of your budget to branded search, you’re probably making a mistake.

Knowing what your competition is doing is a crucial part of growing your business.

There are more resources, tools and case studies available than ever to help build a successful campaign.

Just because consumers are online doesn’t mean you can’t form meaningful relationships.

If you want satisfying rewards, you have to put in maximum effort.

There’s more than enough material to sustain your campaign. You just have to know where to look.

If you don’t build your brand, you won’t survive.

Every dollar matters in the social-media marketing war.

Pinterest is an effective — but often underutilized — advertising platform. Why not look into it?

Are you keeping track of customer lifetime value and customer acquisition cost? It’s high time you did.