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Author archives: Tom Popomaronis
3 Chat Automation Tools That Accelerate Sales Growth
These AI platforms are unleashing the power of social commerce by providing around-the-clock support.
These 11 Famously Disgraced CEOs Have Entered the Reputation Hall of Shame
McDonalds’ Steve Easterbrook is just the latest chief executive who allegedly failed to recognize the importance of ethics and permanently damaged their reputation. Here are the lessons companies can learn from each of them.
6 Tips for Acquiring More Google Reviews (and Why They Matter)
Even without a recession to contend with, successfully launching (and growing) a local business is tough work. Something as simple as Google reviews, however, can make things easier.
7 Social Media Marketing Myths, Busted
Businesses, brands and personalities need to know the truth.
4 Ways Your Business Can Leverage Its Proprietary Data
Few brands know how to benefit from it. Make sure yours is among those that does.
Key Principles for Turning a Side Hustle Into a 6-Figure Business
Yes, you can scale your startup into a larger, more successful operation, and here’s how.
The Washington Redskins’ Overdue Name Change Teaches a Powerful Lesson on How to Lead
There’s the proactive and reactive approach, but as Daniel Snyder has learned, you can’t have it both ways.
How to Boost Sales When Consumers are Spending Less
It takes an acute level of adaptation, but it can be done.
How Retail Companies Are Adapting to Improve Profitability
While many continue to struggle, impressively, a select few are still seeing improved revenues.