Use these three tips to pull off the kind of immersive, dynamic storytelling that even the most ad-shunning of consumers will find hard to ignore.
Author archives: Tiffany Delmore
3 Trader Joe’s Business Strategies Your Company Desperately Needs to Emulate
While you can’t start offering your customers Candy Cane Joe-Joes, there’s nothing to keep you from copying these three winning TJ’s strategies.
Want Employees to Stick Like Glue? Attract Them With Meaning
Today’s talent has such an aversion to simply putting in time that workers will sacrifice money for meaning.
Your Company Might Offer High Salaries, But Does It Have Soul?
Humanize your approach to talent acquisition or risk becoming every candidate’s last choice.
Keep Your Brand Weird: How Austin Inspires Advocates
Don’t be afraid to let your freak flag fly.
Tired of Administering Benefits? 4 Perks Workers Can Manage With an App.
When benefits providers offer self-service systems, take advantage of them.
Is Your Marketing Working? You Won’t Know Till You Test It
Effective marketing is tricky, but it can be greatly informed by testing. Here’s how to do that using the latest tools.
Is Your Brand Tailoring Messages or Stalking Consumers?
Personalized marketing is all the rage, but how can you walk the line between creepy and on point? The answer lies in context, input and choosing the right channel.
LinkedIn’s New Reactions Will Help Your Social Strategy
While 80 percent of brands think they understand their customers’ emotional needs, just 15 percent of consumers agree. Time to get social.
How Improving Employees’ Work Lives Increases Retention
To retain talented employees, businesses must have meaningful conversations with them, praise their work — and let them stay home.