You can have the world’s best software to offer, but without a killer marketing strategy, your investment in research and development is going to fall flat.
Author archives: Thomas Smale
5 Marketing Trends E-Commerce Business Owners Shouldn’t Miss
Take your e-commerce business to the next level by ramping up your marketing efforts. It’s not enough to have a great product and positive reviews. To expand your customer base and get in front of the right consumers, you need to be proactive and promo…
Best Practices for SaaS Copywriting
A software as a service (SaaS) business is only as good as its copy. In order to convince customers to try your product, you have to present your offering in a compelling manner. This article explores best practices that business owners should follow t…
Want to Sell Your Amazon FBA Business? Here Are 5 Lessons From Someone Who’s Overseen $100 Million in FBA Acquisitions
Set yourself up for an exit by making decisions that will make your Amazon FBA business more sellable in the future.
How to Qualify for an SBA Loan in 2021
SBA loans might seem confusing, but the application process is relatively simple.
How to Write Landing Page Copy That Connects With Your Customer
Millions and millions of landing pages are created every year, but most of them will fail to engage their target audience. You can avoid this fate with these simple tips.
How the Pandemic-Related Changes Small Businesses Made Are Impacting Their Bottom Lines — In a Good Way
Tough times can drive innovations in business. But small businesses have been surprisingly malleable in the wake of the global pandemic.
Why You Should Start (or Buy) a Fulfillment by Amazon Business in 2021
Want to get in on the recent shift toward ecommerce? A Fulfillment by Amazon (FBA) business presents a solid pathway.
Growth Hacking: What it is and How SaaS Businesses Can Use it to Optimize Growth
In this article, we’ll discuss growth hacking tips for SaaS entrepreneurs, founders, growth leads or anyone else who is trying to grow a startup in a short amount of time or on a tight budget.
Employee Retention: 4 Tips to Help Keep Your Top Talent
Got great talent? Here’s how to keep it!