Marketing strategies that rely on identifying the next best way to reach your customers are evolving in exciting directions.
Author archives: Sumit Aneja
The Secret to Retaining Unhappy Customers and Empowering Happy Ones
Here’s how to close the feedback loop and enhance your brand in ways you haven’t even thought about.
Product-Market Fit: How to Measure If Your Business Is Filling a Need
Product-market fit is a key route to success for any company. Make sure you understand what it is and how to achieve it.
How to Learn About Customers Who Browse But Don’t Buy Your Products
If you’re not monitoring the customers who decide not to make a purchase, you’re missing out on crucial data that could help your business flourish.
How to Turn Your Biggest Detractor Into Your Biggest Brand Ambassador
A bad customer experience can be a chance to turn your harshest critic into your brand’s biggest fan. Capitalize on the opportunity through stellar communication and service.
3 Free Ways to Maintain Brand Authenticity and Increase Revenue
Uncertainty is a certainty for all of us right now, but we can sustain brand authenticity and consistency by seeking out customer feedback.
How to Best Impress a Guest In a Changing Hospitality Industry
Leaders in this field must read the (very new) room, while inviting feedback, to deliver the best customer experience.
They Visited Your Site. Here’s Why Didn’t They Buy.
Using your company’s home page to collect data from current customers helps increase the percentage of prospective visitors who end up purchasing.
3 Methods to Help You Determine What Customers Really Want (and Really Don’t Want)
Successfully planning for the future of your product, service, or business as a whole depends on knowing the needs and wants of your customers. These practices will help you do just that.
How to Make the Most of Your Omnichannel Retail Touchpoints
These days, most companies conduct business across multiple channels … and if you’re not, you should be.