Recognize that your job is to facilitate value for the customer and on their terms.
Author archives: Per Bylund
The Entrepreneurial History of the Term ‘Entrepreneur’
First, they were cheaters. Then, they were heroes.
Forget the Moat and Make Your Startup a Tropical Island
Building a business should be like creating a destination, not erecting a fortress.
4 Ways to Ensure Your Business Survives the Reopening of the Economy
Do the numbers. Is reopening right now right for you?
What the Regime Uncertainty of the Pandemic Means for Entrepreneurs
Are you willing to take the plunge?
4 Ways to Perfect Your Business Model
How are you creating and capturing value?
3 Ways to Safeguard Your Business as Coronavirus Spreads
Act now to ease upstream and downstream impacts.
4 Reasons Why Pricing Is the Key to Startup Success
What your product costs will be central to its story.
Entrepreneurs Should Aim to Be Good Monopolists
Contrary to popular perception, one major market leader can benefit both sellers and consumers.
How Entrepreneurs Can Survive the Next Recession
With speculation about another crash running rampant, it can’t hurt to be prepared.