With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today.
Author archives: Paul Fitzgerald
Break Through the Noise: 5 Hacks to Boost Your Public Relations Efforts in a Noisy Digital World
The digital age of marketing is saturated with ineffectual marketing asking for your attention and failing to make an impact. Follow these effective public relations hacks to stand out from the crowd.
A Rock Band You Can Look Up to for PR Inspiration
Rock legends can teach you a lot about making your clients legends.
How Cybersecurity Companies Can Appeal to a Digitally-Fatigued World
These PR tips will keep your cybersecurity business one step ahead of the game.
Top Trends That Will Impact the Public Relations Industry in 2022
As 2021 draws to a close, many people are wondering if we will ever go back to normal.
What Van Halen Can Teach You About Public Relations
How the band that changed rock and roll forever will help “jump” start your next PR campaign.
How to Leverage Artificial Intelligence in Public Relations
Yes, robots could be used to write press releases, but this isn’t the future of the industry.
The Essentials of an Effective Press Release Media Strategy
This age-old method of simultaneously marketing and storytelling has enduring power.