This week we provided DIY independent artists with helpful tips on investing in your music career, how to keep the cost of merch down without sacrificing quality, how artists can give back to fans this holiday season, and much more! 5 Unique Ways To Invest In Your Music Career How…
Author archives: Owen Davie
Music Think Tank Weekly Recap: Threatin • Therapy • Delicate Instruments • More
This week on MusicThinkTank, contributors explored the curious case of the largely artificial band Threatin, how music therapy can help with addiction recovery, the best way to responsibly store delicate instruments, and more! Aaron Bethune | Threatin: Fake News, Fake Fans, Fake Reality Adam Durnham | How Music Therapy Can…
REWIND: The New Music Industry’s Week In Review
Looking back at some key events in recent music industry news, we revisit the arrival of Apply Music to Amazon devices, DJ Khaled and Floyd Mayweather’s payment disclosure woes, how analytics are disrupting marketing and A&R, and much more. Apple Music Coming to Amazon Echo Devices DJ Khaled, Floyd Mayweather…
TOP POSTS: This Week’s Most Read Posts On Hypebot
This week some of our most popular pieces on Hypebot covered a petition urging Spotify, Apple, and Amazon to label indie music, how bot farms are continuing to manipulate streaming numbers, why image is so important in the streaming age, and more. Spotify, Apple, Amazon Urged To Label Indie Music…
Threatin’s Fake News, Fake Fans and Fake Reality
The rise of the streaming age has brought with it an unsurprising uptick in artists attempting to game social media and streaming platforms in a less-than-honest approach to finding success in the music business. The "band" Threatin’s faked fanbase and resulting failed tour has become perhaps the most extreme instances…
How To Make An Audience Feel Nostalgic Using Music
Nostalgia can be a powerful tool for artists to harness, particularly when it comes to marketing to adults, and while directly copying music from their childhood by be legally suspect, there are a number of other ways to use elements from their past to evoke musical nostalgia. _______________________________ In this…
7 Top Marketing Strategies For Artists
For a lot of artists, marketing doesn’t come easily and, particularly given how deeply personal a lot of songwriting is, immediately shifting into shameless self-promotion mode can be difficult. Unfortunately, marketing is an essential yet increasingly part of being successful as a musician. Here we look at seven strategies that…
This Week In Music Commentary
Picking up the mic for reasons other than singing this week, we have an interview with viral rapping sensation Wynne, an explanation of why posting duplicative content on YouTube is a terrible idea, Neil Young slamming Trump over CA wildfires, and more. Viral Rapper Wynne Talks Lemur Doodles, Espionage, Tierra…
Getting It Done: The Week In D.I.Y. and Indie Music
Our tips and advice for those independent artists trailblazing their own path this week covered a comprehensive breakdown of effective email marketing, how to gather your first five thousand followers on SoundCloud, a beginners guide to building an audience, and much more! The S.T.A.G.E.S. Of Email Marketing [PT. 6] I…
Music Think Tank Weekly Recap: Remote Collaboration • Millennials • Online Mixing • More
This week on MusicThinkTank, contributors shared articles on the future of remote music collaboration, the ways in which millennials are changing the music industry, how to find the right mixing engineer for your project, and more. Hollagully | On The Future Of Remote Music Collaboration Daniel Matthews | How Millennials…