Going further into 2022 and looking forward to 2023, we can expect to see these key developments in AdTech and Connected TV in particular.
Author archives: Nick Platonenko
This Often-Overlooked Strategy Is Actually an Advertising Breakthrough — and It’s Here to Stay
Better view-through rate, a unique ability to reach young and influential buyers and true precision are just a few of its advantages.
How Travel Brands Must Deal With Reimagined Audience Archetypes
The major problem for travel brands remains a frequent discrepancy between what the customer persona used to be and what it became during the pandemic.
From CTV to Programmatic Product Placements: Marketing Trends to Embrace in 2022
Covid-19 restrictions and new privacy regulations made brands and advertisers reevaluate traditional strategies and channels for ad placements, but in the face of so much turbulence, what is there to look forward to in 2022?
The Battle Between TV-Streaming Giants Continues, But Consumers Are the Real Victors
Major streaming services via Netflix, Amazon, Disney and Apple continue to compete for subscribers. Here’s what that means for you.
Like Mobile Apps After the iPhone’s Release, CTV Apps Are Ready to Explode
Here are the CTV-app verticals poised to see the most growth.