Black women have pioneered numerous successful strategies that all small retailers could learn from.
Author archives: Nichole Simms
4 Ways to Have a Successful Winter Season
Build a comprehensive sales and marketing plan to set your business up for success even after the holidays.
3 Reasons the Future is Still Bright for Small Retail
Brick and mortar retail will survive and thrive post-pandemic. Here’s how they can compete with the e-commerce market.
The Lack of Diversity in Retail: How Being an African-American in the Retail Industry Gave Me an Competitive Edge
I stopped being distracted by being the minority and started using the unique perspective it gave me.
3 Ways Visual Merchandising Is a Retailer’s Secret Weapon to Win The Holidays
Engage more with customers, solidify your brand presence and make your sales goals as you round out 2020.
4 Key Strategies Small Retailers Need for a Healthy Business
Chief among them: Know who you are and have a plan.