On a super-saturated advertising platform, use every last advantage you can.
Author archives: Neil Gordon
What a Baking Contest Taught Me About Finding Customers
Rather than focus on your own enthusiasm for your products and services, focus on what will make your customer enthusiastic.
Bill Gates Said “Content Is King” in 1996. But Is That Still True?
In our saturated, noisy world, “content” is no longer king and has been dethroned by “context.”
I’ve Conducted More Than 500 Sales Calls Over the Past Few Years. Here Are 5 Tips for Having Better Sales Conversations.
Rather than manipulate your potential client, serve them.
Steve Jobs’ Most Famous Speech Is Totally Overrated. Here’s Why.
Steve Jobs forgot to bring his personality to his famous Stanford speech.
Why Introverts Can Be the Best Public Speakers
It’s not what you say, it’s what your audience does in response.
Alex Trebek Taught Us to Choose Presence Over Judgment
In his 36 years of hosting ‘Jeopardy!’ I only heard the iconic game show host pass judgment once. His greatest gift was helping others to feel present in the moment, and we could learn a lot from that now.
Stories Are Entrepreneurs’ Most Powerful Tool. But What Ingredient Gives Them Power?
Most of our greatest lessons are learned when life throws us a curve ball.
Pence and the Fly: How to Swat Distractions as a Public Speaker
If something unexpected happens, make the incongruity work in your favor.
5 Tips for Keeping Your Kids Engaged as School Begins
An educator offers advice on how to balance your child’s remote learning schedule with your workday.