Vevo adds iSpot to help advertisers measure their reach on the platform

Vevo has appointed iSpot to measure its advertisers’ campaigns reach, taking into account connected TV audiences and co-viewing in the process. The firm believes the move will be a major boost for brands looking to gauge not just the reach of their ads…

SoundCloud is about to revolutionize streaming payouts, launching user-centric royalties for 100,000 indie artists

“SoundCloud is uniquely positioned to offer this transformative new model due to the powerful connection between artists and fans that takes place on our platform.”
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