Pinterest strikes deals with Warner, Merlin and BMG to expand music experience on platform

Social media service Pinterest has struck new partnerships with Warner Music Group, Warner Chappell Music, Merlin, and BMG. According to a press release announcing the string of partnerships, “through these new deals, users will now be able to ad…

As Microsoft’s $68.7bn Activision buyout awaits approval, games giant files patent for AI music tech

Back in January, Microsoft issued jaw-dropping news that it was buying Activision Blizzard in an all-cash transaction valued at $68.7 billion. Activision – one of world’s most prominent interactive entertainment developers, publishers and distrib…

ONErpm launches ‘Amplifer’ marketing platform, which it says raised DIY artist streams by 129% in September

‘Amplifier’, provides “on-demand information and transparency” regarding clients’ marketing campaigns
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‘Management is often about saying what the artist doesn’t want to hear, when they need to hear it.’

Benjamin Evans tells the story of turning 5 Seconds of Summer from Aussie unknowns to global superstars…
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