Companies that destroy relational value deserve bad stories from their employees.
Author archives: Mario Sorribas Fierro
Storytelling VS uncertainty: how the 'scenario planning' will help you decide in the future
Scenario narrative helps us make complex decisions in the present based on plausible stories about the future.
Do not digitize the story of your company any more: Humanize it!
Business stories are more effective if they focus on the feelings of the users and not on the benefits of the products.