In the best companies, internal communication is dialogue, not monologue.
Author archives: Mario Sorribas Fierro
Either accept the mistake or be mediocre. ABC to narrate your failures well.
In storytelling, failure is only a stage on the road to success.
Emotional salary: how to pay it (and earn it) with a story
Four steps for your team to fight like Roman legionnaires, feeling like protagonists.
Customer storytelling: what do you want them to tell about you?
An effective way to promote your business is by having your customers say good things about you.
More power for your Marketing mix: the matrix of 49 stories
Storytelling can reinforce each and every one of the famous “7Ps” in your “Marketing Mix.” You just have to combine those levers with the seven best business stories.
Know the five rhetorics to repair your public image
Time and time again, celebrities, politicians and organizations use rhetoric to excuse their failure to comply with laws and commitments. Today I tell you how to identify them and what you can learn from them.
How to refute fake news (without the need to insult)
In 2008 the visionary Paul Graham defined a ranking of argumentative strategies. In this article I explain how to apply them.
Do you want to impact with stories? Choose good metaphors
For thousands of years, metaphors have helped make the most complex ideas available to everyone.
The story that will bring us the first post-COVID tourist
Despite the dire situation of world tourism, some companies are beginning to fine-tune their commercial storytelling.
Storytelling for the vaccine: the story that can save your life
Up to 50% of the population say they would not get the COVID vaccine. A theory explains this paradox and storytelling plays an essential role in it.