Building an iconic brand requires an in-depth understanding of the luxury consumer mindset.
Author archives: Marilisa Barbieri
What Interior Designers Need to Know About Digital Marketing Sales and Lead Generation
Tools to build commitment to your design brand at each stage of the lead generation funnel.
Why You Should Look Into Luxury Niches and Micro-Influencer Marketing
Designing luxury yacht and private jets interiors can make you a micro-influencer.
Why Digital Transformation Is Important for Interior Designers
Mapping your clients’ online journeys can help your business grow.
Digital Branding for Interior Designers
Interior designers need a structured business plan to establish and grow their business online.
Costly Mistakes to Avoid When Pricing for a Luxury Design Startup
Extreme value is the goal of luxury brands and it must reflect in their pricing strategy.
5 Steps to Discovering the Ideal Client Persona for Your High-End Brand
Being sure of who you are as a brand gives you the power to thrive in the luxury market.
4 Challenges I Overcame While Working in Business Development for a Luxury Company
These challenges taught me what it takes to open a new showroom in New York.
8 Things I Discovered While Working With Affluent Clients in New York City
After a decade working with the 1%, I learned that they have common traits.