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Author archives: Luis Garcia
Why Entrepreneurs Should Choose Insights Over Instincts
The importance of data-driven decision-making.
From the Battlefield to Business: 3 Leadership Principles for Cultivating Company Culture
The captain sets the culture that leads the team toward victory or defeat.
Why Everyone Needs a Life Coach
Successful people have to grab progress by the horns.
How the Founder of Schmidt’s Naturals Went From Zero to a Nine-Figure Exit
Jaime Schmidt started selling natural deodorant at farmer’s markets in 2010. By 2017, she sold her company to Unilever.
How Model Alexandra Cristin Turned Her Brand Into an 8-Figure Empire
The Glam Seamless founder and CEO breaks down how she broke through as an entrepreneur.
Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid
Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly.
The Power of Positivity: 4 Social Media Marketing Tips to Improve Your Online Presence
Just ask basketball fan Eliot Robinson. He found a way to get people like Lebron James and Russell Westbrook to follow his Instagram page.
What a Record-Breaking ‘Egg’ and Its Title of Most-Liked Instagram Post Ever Can Teach Us
Move over, Kylie. Step aside, Beyoncé. Someone else is egging you on, on social media.
‘Bird Box’: Breaking Barriers in the Streaming World by Marketing Through Memes
Take off your blindfolds, marketers! Netflix’s hit show found a new marketing path.