The customer isn’t always right, and you should confront them when they’re wrong.
Author archives: Louis Camassa
Truancy Is a Growing Problem. It’s Also an Opportunity for Business Innovation.
Schools need more help than ever after nationwide closings trained students to stay away.
The Power of Empathic Storytelling: How to Make Your Customer the Hero of Your Story
Insights from leading health and wellness executives on how to elicit emotions and inspire your audience to take action.
Healthtech is the New Healthcare
How the leading digital health businesses are marketing during COVID-19.
How Food and Beverage Brands Handle Choice, Change and Amazon
Shifts in consumer behavior are necessitating sales strategies for food and beverage brands.
3 Powerful Marketing Leadership Strategies
Seasoned marketing executives’ advice to those seeking to advance their careers.