An insight into the best tech tools for measuring the effectiveness of PR, and how to keep laser focused on its opportunities and payoffs.
Author archives: Laura Perkes
Pay Attention to This to Make Your PR More Effective Than Ever Before
Public relations drives traffic to your business’s site, but how can you make sure you’re putting your best foot forward?
Social Media Seems Like the ‘Holy Grail,’ But This Marketing Strategy Is Even More Important
The often overlooked tactic enhances reach, raises brand awareness and drives new customers and clients to your business.