A principled approach to why you operate a business can be a massive differentiator for consumers.
Author archives: Kimberly Zhang
How Much Data Is Too Much for Consumers?
Strike a balance by following these simple tips.
4 Things Your Team Manifesto Must Spotlight
Done well, and this mother of all one-pagers can provide direction and inspiration.
Successful Startups Have This One Thing in Common
Here’s how you can earn the support your new business needs.
If You’re Not Attending Cultural Tentpole Events, You’re Missing a Major Source of Buzz
Coachella wasn’t just a media stunt in the desert — it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella right.
How to Empower Your Employees to Do Their Best Work
Enabling your employees to do their best work begins with giving it meaning.
How These Minority Founders Got Tech Execs to Put Their Money Where Their Mouths Are
Tech executives happily pay lip service to diversity, but precious few financially support underprivileged groups.
Can the Market Deliver the Consolidated FinTech Tool Small Businesses Need?
You’d think it would have by now, but it may before long.
Want a Killer Culture Like the Top Tech Firms? Start Some Company Rituals.
If your workplace culture isn’t alive with positive rituals, you may be losing top talent and street cred.
3 Hints for Launching a More Successful Startup
If you want to grow your startup from mere idea to entrepreneurial success, it helps to take a hint (or three).