Breaking down the characteristics that help establish the top businesses in the world.
Author archives: Kevin Roddy
How to Optimize Your Branding
When it comes to branding, absolutely everything matters.
Every Brand and Business Person Should Do This to Ensure Their Credibility
Being sloppy in your business communications reflects poorly on both you and your business.
Why Brands Need Alternatives to Traditional Creative Marketing Agencies
The old structure has its place, but today’s marketers need new alternatives to succeed.
To Build a Powerful Brand, Begin on the Inside and Move Out
Powerful brands don’t look to consumers to define them; they do what they believe and look at consumers for advocacy.
Want to Get Your Name Out There With Zero Budget? Do What Chipotle Did.
A lack of cash can breed loads of creativity.
Seize These Big Opportunities for Smaller Brands to Make More Money
Smaller businesses/brands now have access to many of the best marketing communications minds to help them build and grow their brand.