Author archives: Kenneth Burke

Getting people interested in buying your product or service can seem daunting. These steps give you a clear path so you can be confident your marketing will work.

Everyone’s fighting for the same customers’ attention. How do you make sure your business gets it?

Most mistakes are okay and can be recovered from. But your startup might not be able to survive if you make any of these five mistakes.

Content is core to marketing, but it only works if you create and distribute the right stuff. Here’s your playbook to do it.

You’ve built a great foundation, and now you’re ready to go big. Here’s where to invest your time and money.

Improving sales and marketing often comes down to speed and convenience, which makes text messaging a great asset for growth. Here’s how.

You don’t have to spend money to make money. Here’s one marketing playbook that works without taking a dime of outside capital or spending your own.

Feel like you need to be doing everything? You don’t … just follow these five steps.

The best laid marketing plans still involve a ton of risk. Here’s how to make sure that risk is worth it.