As part of a multi-touch marketing strategy, social media brings your brand to life, enables you to engage directly with your target audience, and cost-effectively expands your reach.
Author archives: Karen Spaeder
Going Local: Why Franchisees Shouldn’t Rely on Parent Brands’ Social Media Marketing
National social media campaigns may drive awareness, but hyper-local campaigns actually drive business. Franchisees shouldn’t overlook that.
The 6 Simple Steps of Running a Successful Social Media Contest
How to boost engagement, gain new followers and jumpstart marketing efforts with this tested social media outreach strategy.
Top 5 Social Media Marketing Pitfalls
Avoid these common mistakes to enhance your reach and prowess.