The #VetDayPledge unites Americans around the simple message of thanking our veterans for their service.
Author archives: Josh Weiss
5 Ways Nonprofits Can Elevate Their PR Game
Here are five PR tips for nonprofits to think like a for-profit to improve their public awareness and grow community support for their missions.
8 Ways to Get the Most Out of Networking Events
Whether you’re new to networking or consider yourself an expert, keep these strategies in mind to make the most of your time and meet your business goals.
How to Pick the Right Networking Events to Attend
Here’s how to make the most of your time and build up your business.
How to Write a Press Release Reporters Will Actually Read
For businesses of any size or maturity, a well-written press release remains one of the most cost-effective and easiest ways to successfully generate positive media coverage for a company.
How to Engineer What People Think of Your Business, Your Product and You
Our job is to engineer strategies that will influence our target audience to change the way they think about something.
When Talking to the Media, Use These Tactics to Connect with Your Target Audience
When speaking to reporters, don’t forget your target audience and miss the opportunity to connect with them.
Learn This Useful Way to Approach ‘Impossible to Solve’ Problems
The biggest mistake companies make is failing to chip away at the corners of a large, long-term problem.
Is It Time to Hibernate or Accelerate Your PR Efforts?
Whether you are aggressively trying to grow your company or simply survive, these public relations strategies will help pay dividends for companies in both the short and long term.