Successfully marketing your brand can be a challenge. Hiring a marketer may feel like the easiest and most sensible solution, but keep a few things in mind before you do it.
Author archives: John Boitnott
6 Things to Do When a Client Loses Interest in Your Work
It happens to every freelancer at some point. A client changed focus or found someone whose work they like more.
What to Stream Over Labor Day Weekend
Throw yourself a Labor Day film festival by streaming these great workplace and work-related films over the long weekend.
How to Make Sure Your Business Lasts Long After You
It’s often the single most neglected element of business ownership. No one wants to think about it. But failing to choose a successor for your company’s leadership can result in…
Use These 10 Red Flags to Spot a Difficult Client From a Mile Away
Not every client is right for you. Here are 10 warning signs you can spot early to prevent future client tantrums and headaches.
How to Take Advantage of New Marketing Communication in Business Today
Finding the best way to communicate with your customer is important for taking advantage of modern marketing opportunities. Here are four tips on where to begin.
10 Ways to Overcome Ageism While Job Hunting During Retirement
It’s never too late to start a new job. It’s estimated that, on average, a typical American worker now has more than ten jobs over the course of their lifetime….
5 Things to Consider Before Hiring a Marketing Consultant
Thinking about hiring a strategist or consultant to help you reach your marketing goals? Before you spend a dime, consider these five steps to make sure they’re sufficiently skilled, experienced, and up to the job.
12 Scams to Avoid During Retirement
Scams use the stereotype of a confused, older person giving their money to a scammer is almost cliché at this point in time. Unfortunately, not many people question this idea,…
3 Questions to Answer Before Investing More Into Your Marketing Budget
Before you increase your marketing spend using the same old tactics and channels, dive a little deeper to make the most of your investment.