We’ve all heard of “SEO experts,” “thought leaders” or “best-selling authors” who claim to have the perfect strategies to boost your bottom line. Here’s how to tell if they’re legit.
Author archives: John Boitnott
4 Key Steps to Motivate Employees to Finish Work Projects
With the right communication skills, missed deadlines will be a thing of the past.
What Entrepreneurs Can Learn from the Business Successes (and Failures) of Artists
Surprisingly, artists face many of the same career challenges as people in business.
How to Pitch a Story to a Reporter Without Offending Them
The best way to get information in the hands of reporters without wasting their – or your – time.
How the Crisis is Changing Our Love of Driving, and How Entrepreneurs Can Act On It
It’s up to automakers and startups to add excitement and relevancy back into Americans’ relationships with their cars if they want to keep us engaged.
The Counterintuitive Way Social Media Can Reduce Stress
How to use social media consistently while avoiding burnout.
Keep These 7 Strategies in Mind as You Reopen Your Business
If you’re set on staying open long term, it’s time to develop plans to keep the doors open as effectively and consistently as possible
How Higher Education is a Primary Source of Innovation for Today’s Startups
Here are some of the ways higher education is taking on a bigger role within the entrepreneurial business environment.
Why You Should Speed Up Your Digital Transformation During the Crisis
Here’s why you need to change now, and how to do so on a lean budget.
5 Things To Do To Advance Your Networking During the Crisis
Five easy ways to network right now when you just can’t attend another virtual conference.