Little Spoon’s Lisa Barnett has a strategy to turn customers into fans. It starts by reframing what your company stands for.
Author archives: Jason Feifer
6 Giant Companies That Nearly Flopped
Apple, Google, Tesla, and more were not obvious winners at first. Here’s what nearly took them down.
How Zoom Won 2020 by Meeting a Surge of Demand
CEO Eric Yuan never expected the business tool to become a social lifeline. But by focusing on fundamentals, the brand rose to the occasion.
Why 2020 Made Us All Better Entrepreneurs
It’s been a hard year. But also a good year. Why? Because we were forced to make change.
Gary Vaynerchuk Launches A New Kind of Consulting Service
VaynerMedia is now offering a playbook for connecting with Gen Z.
Try This Weird Trick to Improve Your Public Speaking
It’s time to unlearn everything you know about periods and commas.
Struggling to Hire Top Talent? Change the Way You Recruit.
The global tech company Infosys wanted to diversify its hiring. But to get it right, it needed to rethink a lot more than just its recruiting methods.
When’s the Right Time to Pursue Your Passion? It’s Right Now.
It’s time to stop looking backward, and to stop biding our time. This is our moment.
Struggling With Change? Take a Lesson From These Weird Little Forks
In the 1800s, people ate with “macaroni forks” and “olive forks.” Why? It’s a timeless tale of consumer obsession.
Brandless Has a New Owner, and a New Mission. Can It Save Itself?
It was a once-hot company with a bad business model, like many of its direct-to-consumer peers. Now it’s back as a quieter company focused on slower growth. Is this what DTC needs?