An inside look at the rapidly growing brand-partnership review site for influencers.
Author archives: Jason Falls
Are You an Influencer? Then You Better Understand These 5 Key Audience ‘Tudes.
Turns out size does matter. But so does intelligence.
Where Do You Fall on the Philosophical Spectrum of Influence Marketing?
Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.
How to Build a Successful Influence Marketing Campaign
A six-step recipe is all you need to plow ahead.
19-Year-Old Scottish Teen’s Cancer Motivates Entrepreneurial Success
Influencer-agency owner Suhit Amin is in remission and leading his company’s growth.
Get to Know the 3 Types of Influencers
It’s all about identifying, and adapting to, your expanding circles of trust.
HBO’s ‘Fake Famous’ Documentary Gets Influencer Marketing All Wrong
The cable network’s new film looks at influencer marketing through an ironically superficial lens.
Why Consumers Care About Influencers, and Why You Should Too
More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.
With Influencer Marketing, You Can’t Afford to Set It and Forget It
Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.