A new event and book offer two different paths for recognizing and addressing this under-discussed concern.
Author archives: Jason Falls
Thanks to New NCAA Rules, Student-Athletes Are the Hottest New Entrepreneurs
Collegiate players are capitalizing on the ability to freely market their name, image and likeness, but does trouble lie ahead?
Siri: When Will Web Accessibility Be The Norm?
Actor behind Apple’s voice assistant is the perfect influencer to push for progress.
Led By Sommer Ray, the Era of the Influencer-Entrepreneur Is Upon Us
Recent product-launch successes tell a different story than early influencer failures.
Free On-Demand Webinar: Six Steps to Building Influencer Marketing Campaigns
Discover how to successfully incorporate influencer marketing into your business plan when you join us for this webinar with industry expert Jason Falls. Watch now!
Twitter’s Ecommerce Redo Won’t Be Much Help to Brands or Influencers
Just when you thought Twitter stopped tripping over themselves, they launch another big ball of meh.
What ‘Authenticity’ Actually Looks Like in an Influence-Marketing Collaboration
Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.
Meet the Agency Disrupting Advertising By Creating Influencers
Bandolier Media started with two guys goofing off on social media. It’s now one of the most disruptive agencies in America.
SAG-AFTRA Agreement Falls Short of Solving Pay, Benefits Gap for Influencers
The fanfare of the Screen Actors Guild’s Influencer Agreement leaves most influencers out in the cold, but that’s simply the nature of influencer marketing.
The Answer to Influencer Marketing’s Biggest Question Lies in Understanding Channels of Influence
Understanding this big-picture concept can help entrepreneurs build more strategic approaches.