The founding partners of Jennifer Bett Communications share key strategies that DTC brands need to consider before bringing their product to market.
Author archives: James McKinney
‘The Startup Story Presents’ Episode 2: ‘The Designer’
A Dallas-based graphic designer is the subject of this new profile from the “Startup Story” series.
The Future of Workspaces
The founder of office furniture company Vari talks about dealing with crises, how workspaces will adapt to the new normal and recovering from business losses.
‘The Startup Story Presents’ Episode 1: The Hatter
Learn about a bespoke hat shop that has a devoted following in the first video from the new “Startup Story” series.
How Experience Is the Best Teacher
The founder of a cattle-tracking platform talks about how her business mistakes helped her get to where she is.
How to Leverage LinkedIn for Lead Generation and Sales
LinkedIn can be a powerful sales tool. Here are four tips for taking advantage of the platform to grow your business.
Finding Validation in Serving Customers
The CEO of email marketing company Mailchimp discusses growing a business away from the spotlight and why he has turned down outside funding.
Making Vulnerability a Strength
The CEO of delivery company Shipsi talks about her entrepreneurial challenges, perfectionism and prioritization.
How to Monetize Your Podcast
Making money by podcasting is possible, but only if you treat your podcast the same way you would your business. Here are some common and less common ways to monetize your podcast.
Top 5 Podcast Strategies
The creator and host of “Startup Story” unpacks the five strategies that helped his podcast appear on the Apple Podcast charts after just two months.