While working for Facebook, Michael Sharon was drinking five or six cups of coffee per day. That level of stress led him to finding a healthier option.
Author archives: James McKinney
The Key Metrics in Building a Brand Worth Acquiring
Want to be able to sell your business down the road? Here’s how to make your brand attractive to potential buyers.
How to Determine Which Product You Should Launch Your Brand With
Starting a business? Consider carefully what your first signature offering should be.
3 Key Areas of Opportunity Within the Consumer Packaged Goods Sector
This lawyer has worked on deals with major brands like Vitamin Water and Siggi’s Yogurt.
How to Leverage Amazon Data to Determine Your Ideal Product and Product-Category
Looking for insights on what you should be selling right now? Amazon data can help you come up with an idea.
This Entrepreneur Dropped Out of Med School and Started a Business In His Garage. Here’s How It’s Going.
What are the key considerations for developing a social commerce brand the right way?
Execs at Coca-Cola Laughed at Her Idea to Start an Unsweetened Flavored Water Company. Now Her Company Is Worth Millions.
Kara Goldin didn’t have a background in health or nutrition, but she didn’t let that stop her from founding Hint.
How to Build a Fully Remote Workforce
James McKinney speaks with Automatic CEO and Wordpress Co-Founder Matt Mullenweg on how to start a business with remote workers.
3 Key Principles for Leveraging Cold Email Outreach for Capital Fundraising
Are you optimizing your email campaigns?
What You Need to Understand Your Customer
The founder of a direct-to-consumer work boot retailer talks about defining costumer personas.