Launching headfirst into video marketing without understanding how it aligns with your brand’s overall strategy is a recipe for disaster. Employ the following best practices to ensure your video marketing concepts are in sync with your company’s goals….
Author archives: Hope Horner
How to Create Social Media Videos That Lead to Purchases
Shoppable social video will elevate your brand — because video is much more likely to turn casual browsers into first-time buyers.
Consumers Want Video Content. Why Not Use It to Strengthen Your Personal Brand?
Personal branding is set to dominate marketing in the near future, and video content that uses this approach can take your efforts to the next level.
How to Create Amazing Branded Interview Videos
Take your company’s marketing game to the next level by appealing to both your in-house staff and future customers.
If You Don’t Listen to Your Employees, Someone Else Will
Balancing employee wants with business needs isn’t always easy, but by following four principles, you can construct a workplace that employees want to be a part of.
Entrepreneurship Is a Lot Like Reliving Your High School Days: Here’s Why
High school and entrepreneurship have a lot more in common than you might think. Apply these classroom lessons to boost your business.
No, Video Isn’t Dead — It Still Boosts Sales Conversions When You Put It on the Right Pages of Your Site
Every business site has at least one page that could probably be beefed up with a video. Here are the big 5.