In this piece, the people at Music Technology Policy provide a chart listing the key events in the necessary path to launch in order for the Mechanical Licensing Collective as needed by the recently ratified Music Modernization Act. _________________________ Guest post by Editor Charlie of Music Technology Policy As best…
Author archives: Guest Post
The S.T.A.G.E.S. Of Email Marketing [PT. 6]
In this sixth and final part of a multi-part series breaking down the ins and outs of email marketing, Cheryl B. Engelhardt focuses on how artists can use their email marketing strategy to actually monetize (or "Sell") their work. _________________________ Guest post by Cheryl B. Engelhardt of the TuneCore Blog…
I Legally Purchased 16,000 SoundCloud Plays
Although typically skeptical of the idea of "buying" plays, Brian Hazard here reviews his experience with a fairly reputable marketing agency promising him 16k guaranteed plays of his material. __________________________ Guest post by Brian Hazard of Passive Promotion I would never buy fake plays, and I strongly suggest you don’t…
Facebook Outage Reveals People Still Read News Other Ways, Would YouTube Outage Reveal Something Similar About Music?
While YouTube has certainly moved in on the music industry in a major way, carving out a huge swathe of listens and views, a recent news outage at Facebook has suggested consumers may not be as dedicated to these major sites as was at first thought, and that, were YouTube…
Viral Rapper Wynne Talks Lemur Doodles, Espionage, Tierra Whack [INTERVIEW]
In this installment of the #nofilter interview series, AWAL talks with viral rapper and social media sensation Wynne about some of her more off-the-beaten path thoughts and opinions. ______________________________ Guest post from AWAL Welcome to #nofilter, a recurring interview series that gives standout artists room to breathe. Meet the real…
WARNING: Do Not Post Duplicative Content To YouTube
Here Chris Robley cautions against the dangers of posting content to your YouTube channel which too closely matches something you or another user has uploaded, and the negative consequences YouTube will counter with should you do so. ________________________________ By Chris Robley of CD Baby from the DIY Musician blog The…
7 Tips On How Gather Your First 5,000 Followers On SoundCloud
While SoundCloud has certainly become a powerhouse for musicians looking to spread their music and promote their brand, the accessibility of the sight has caused it to quickly become overcrowded with artists vying for fans and attention. This added challenge means that a solid, actionable strategy is a necessity when…
Beginner’s Guide To Building An Audience
As an artist, building an audience is one of the hardest and most important things to do, and it can be difficult to know where to start. Here we look at helpful comprehensive beginner’s guide to successfully growing an audience from the ground up. _________________________________ Guest post from the TuneCore…
Marketing Music In 2018: Music Ally’s Sandbox Summit
In an effort to come together and share and discuss the current state of music marketing in 2018, Music Ally hosted an all-day Sandbox Summit conference, pulling in music industry leaders from across the global digital marketing space. Here we look at a breakdown of the day’s events and what…
On Spotify, A Follow Is More Powerful Than A Pre-Save
There are many options to promote music on Spotify, and while they all have their pros and cons, some strategies are more effective than others. CD Baby’s Chris Robley illustrates why artists should focus on follows rather than pre-saves. ________________________ By Chris Robley of CD Baby from their DIY Musician…